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Eye-Tracking for

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Upload your Designs

Upload your digital assets onto the Loceye platform where they will be stored safely in the cloud. Import from any tool via PNG/JPG

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Remote Recruiting

Stop worrying about recruiting. Loceye will share your content with real people we have recruited for your experiment based on your requested demographics.

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Instant Results

Get your results in less than a day. We generate a custom report with Heat Maps and more visualisations, to enrich your presentation and validate your design assumptions.

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A user-friendly platform to accurately measure Visual Engagement

Loceye is a biometric eye tracking platform, which enables your team to design with confidence, optimize digital assets like website content, images, emails, ad creatives, and more to help you achieve the highest visual and emotional impact.

Valuable, Fast and Accurate Data

We encourage marketers, agencies, market researchers, web designers, UX experts and any other professionals who are engaged in media creation to get real world, pre-launch feedback about how users and customers see and engage with their content.

Data Driven Design Decisions (4D)

We provide the proper data outcomes in order to eliminate guesswork and help you unlock Data Driven Design Decisions.

Measure the visual engagement, understand the attention spots, make decisions that will increase the ROI, conversion rates and optimize the experience of your users.

Ready to Get Started?

To learn how Loceye can improve your design process and increase conversion arrange to speak to one of our experts or just login and try our platform.

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Trusted by world-class CRO, UX and AdTech teams at:

Working with the industry's best and brightest minds to deliver outstanding results.

Frequently Asked Questions

Eye-tracking is an innovative behavioural method that allows you to track your customers' eye movements.

A simple web-camera is watching the participant while he/she performs a pre-defined task by you. Our face-tracking algorithms can detect the position of the eyes and calculate where the participant is look at.

The process begins with a calibration session, when our system is learning how participant's eyes moving while the participant is watching certain parts of the screen. After the successful calibration, we display your media and our algorithm starts to predict the exact position of the participant's look.

Bonus: We discard 🗑 all the personal information from a session (e.g. participant's face) right the processing is ended.

We are displaying a screen after the experiment with 4 unique points to evaluate our results.

If the accuracy is high enough, we keep the results. Otherwise, we search immediately for another unbiased participant.

More information about the accuracy calculation process can be found here.

Either your people (friends, co-workers, etc.) or participants recruited by Loceye.

You can invite your users or panel and share the experiment with them using a single URL. All they need to have is a computer with a web-camera embedded or not.

We provide a network of participants from all around the world by using credible external panels. Their sessions will be unbiased and directed by pre-defined tasks by you. We hate laboratory tests in corrupted environments; that's why we embrace Eye Tracking from your place.

Learn more about the credibility of our panel here.

Yes, you can invite your own people or hire more participants starting from 10$ each with our platform.

This feature is limited to a Pro account. Please refer to our Pricing page in order to learn more information.

AI Design Assistant

Want to optimise your designs faster? Use our AI generated Eye-Tracking insights.

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